Coinbase has partnered up with American beer company Budweiser in an attempt to reach a new demographic. The new initiative is specifically in conjunction with Budweiser Made in America (BMIA) Concerts to give concert attendees $10 worth of Bitcoin for free.
The Budweiser Made in America festival is held annually at over thirty cities building up to two big events taking place on the weekend of 30th and the 31st of August in LA and Philadelphia. Founded by artist JayZ and sponsored by Anheuser–Busch the event is about bringing music and culture together with live Rock, Hip-hop, R&B and EDM performances.
All concert goers are able to receive the free $10 worth of Bitcoin through the Coinbase wallet platform, but they have to opt-in when booking tickets to do so. But of course the attendee will have to sign up for a Coinbase wallet and upon complete registration will receive their Bitcoin. How many will do so remains to be seen but surely you would think that a free $10 worth of anything would be difficult to turn down, and Coinbase has said that there is a limited amount of Bitcoin allocated to the promotion. The proposition is also going to be even more attractive for attendees as they can spend their Bitcoin at participating concession stands throughout the festival. But of course they could keep the Bitcoin if they wish or spend it at any other establishment that accepts it.